When the 18th Amendment and the Volstead Act took effect, speakeasies and underground clubs developed into exciting settings for rebellion.
During the Prohibition Era, a new spending power and the acceptable arenas for male-female interaction created more venues for women to influence and explore their power.
Advertising companies targeted women’s pocket money by creating fashion and department store catalogs in conjunction with women’s magazines.
Women grew more daring with makeup, and the cosmetics industry boomed.
A gradual evolution in 1920s women’s fashion created less restrictive and customizable clothing.
Women wanted moveable fabric with a dropped waistline and a squared body.
Parents, teachers and clergy all panicked at what they saw as a sudden degeneration of morals, though it was mostly not new, just more visible.