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It also eliminates the need for women to describe themselves. “They tend to undersell themselves.”Originally, Exton’s product was aimed purely at dating. ”The new version of the app features news feeds for eight cities filled with articles written by locals and listings of area events.
However, after a user survey late last year, she decided to refocus the product around creating a community of lesbians.“Everyone wanted to the see the social aspect," she said. More articles about dating and gay life are available in a blog.
I work with lesbians from New York City to small towns in Texas to Dubai, Australia, Canada and the woods of Maine, and almost every woman I work with believes it’s hard to find LGBT people. Start checking out your local university and its lecture series. Harvard isn’t the only university or college that does lecture series.
So, let’s open up a few more closet doors, move beyond your local Starbucks, explore some options to create a treasure map for where LGBT people hang out and where you can go looking for connections. Harvard did a lecture series for 2012 that involved a collaboration between leading researchers and world class chefs. Libraries do them; nonprofits do them; museums do them; aquariums, historic sites, audubon groups and activists of all sorts do them. It could be a fundraiser to fight cancer like the Maine Tri for a Cure that many lesbians love to support or how about LGBT civil rights events.
To that, Exton responds by saying user traffic is growing 30% per month.