e Harmony is an online dating website designed specifically to match single men and women with each other for long-term relationships.
To optimize the matching process, e Harmony operates e Harmony Labs, a relationship research facility, and publishes e Harmony Advice, a relationship advice site.
They will be able to see the matches who score at an advanced level of compatibility and also why.
After answering a 258-question profile, some would-be customers are frustrated when they are not accepted for the matching process.
Using Laurence Iannaccone's original idea that success of fundamentalist churches is explained by the high demands imposed on their members, Kanazawa hypothesizes that a similar self-selection mechanism is at work with e Harmony: "they select their members very carefully, and only admit those who are very committed (or desperate; if anyone who chooses to join e Harmony is truly desperate to get married, then it can potentially and partially explain why it produces such a high proportion of all marriages in the US)." Another factor suggested by Dan Ariely is the limited choice of partners offered, which may make the decision easier for some.[unreliable source] e Harmony’s smartphone App allows those registered with the online dating service to access their accounts at any time or place.
In addition to an ease of access, some of the features that the App includes are: the capability to upload and delete photos, sorting through matches, reviewing new matches, and free communication via a chat component.
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